It's been 110 years since Don Florencio opened a small stall churros at the corner of Paseo del Prado and Calle Atocha. That would be the beginning of a saga of craftsmen who grew gradually and Don Galo culminating with the founding of Master Churrero. More than a century later, one of the most emblematic establishments in the capital are in luck. Don Joaquin, son of Don Galo, renews its location in the heart of Madrid, in the Jacinto Benavente square, close to the places where their aabuelo started out. Don Joaquin, the heir to the saga, bet on strong innovations in the sector and combines, of course, traditional crafts, a perfect cocktail, which fulfill not only the expectations of customers of all life but also make the delight new consumers attracted by the latest market developments. It was there in 1940 when Don Galo, just eleven and a basket under his arm, began selling hotcakes for theaters and cafes emblematic streets and neighborhoods such as La Latina, Calle de Toledo, Calle del Prado. With the passage of time brought together 400 pesetas, with which he bought a drum to make fire and a frying pan churros. Along with his wife, Dona Ana, ran fairs and festivals of Madrid and that this story began, a family saga that spanned five generations and all with a common denominator: the pride of effort, sacrifice and honesty over 100 years making churros. Following this philosophy, Don Joaquin has taken a step in this new adventure churriega. Renew or die, that is the dilemma. And that is precisely the big bet that makes this company in these times. With a new, more modern and current corporate image, Maestro Churrero commitment to the latest technologies without neglecting the factor craft he loved Don Galo, and that is where the great success of their products. Goodbye to traditional orders! Now you can choose the type of fritter, stuffing, coverage, including tooping. The renewal of this store symbolizes the new style of Master Churrero, without doubt, the premises of the future. The quality of life mixed with the latest innovations in order to satisfy a greater number of customers. You see, a century later, Master Churrero, remains a pioneer